HELLO I'M CYNTHIA
LIVE AND WORK IN NYC
ABOUT
ABOUT ME
My career in visual merchandising is built on a rare combination of creative vision and operational discipline. A degree in Display & Exhibit Design from FIT gave me the foundation; two decades in luxury and prestige retail gave me the expertise — spanning VM strategy, fixture design, graphic design, creative services, and end-to-end project management.
WHAT I'VE DONE
Throughout my career, I've held senior visual merchandising roles across global organizations in beauty, apparel, and accessories — bringing a cross-industry perspective that few practitioners can offer. My expertise spans the full VM lifecycle: from creative concept and window design to fixture and prop development, graphic design, vendor relations, budget management, and end-to-end project management.
WHAT I DO
A creative leader with a deep commitment to translating brand identity into compelling retail experiences. I build and inspire high-performing teams, cultivate strong partnerships with retail partners and vendors, and collaborate seamlessly across internal and cross-functional stakeholders to drive cohesive, brand-right execution at every touchpoint.
PORTFOLIO
Visual Merchandising / Graphic Design in Retail / Fixture Design
